Head of Product Development

Product Strategy and Vision:

• Work closely with the partnerships, marketing and development teams to define, gain buy in and communicate a clear strategy aligned with the company’s overall goals and market trends reporting progress to the board.
• Conduct market research, competitor analysis, and customer feedback analysis to identify opportunities and gaps in the insurance industry and use this insight to generate further opportunities to differentiate and innovate.

Roadmap Development:

• Translate this strategy into a comprehensive product roadmap for each of our products, that outlines priorities, timelines, and high level view of resource allocation. Working closely with the development and testing teams to ensure this is delivered to time and cost, whilst delivering the planned benefits/improvements through the creation of excellent user stories to support accurate and quality changes.
• Continuously refine and adapt the roadmap based on changing market dynamics and partner/customer needs.

Product Development and Delivery:

• Work with the wider commercial team to ensure that opportunities are prioritised based on business value and customer impact, whilst always linking to our vision for products.
• Identify and mitigate potential risks and challenges associated with product development, ensuring successful project delivery.

Team Leadership:

• Create a product development team to enable ideas to be created, assessed and analysed based on available data sources to support the prioritisation process, with a strong focus on UX and data analysis.
• Manage, motivate, and develop employees at all levels, in a manner that is consistent with the Company’s policies and procedures, to maximise the performance of the area.

Cross-functional Collaboration:

• Collaborate closely with development team, architecture, marketing, and partnerships teams to ensure successful product development and to create a culture of innovation across the wider regulated product team.
• Maintain open lines of communication and facilitate efficient decision-making processes.

Customer Focus:

• Develop a deep understanding of customer needs and pain points through ongoing engagement using in house tools, partner insight and other feedback channels.
• Champion customer-centric product development practices and gather insights to inform product decisions.
• Consider, relevant to the role, the needs and objectives of all our customers, including vulnerable customers, to ensure they receive good outcomes.

Performance Tracking and Optimization:

• Full utilisation of the conversion optimisation tools and data available to ensure ideas are validated through these insights, to create user stories and then implement using split testing methodology to ensure benefits are measurable.
• Drive adoption of UX principles within the regulated product team to encourage a culture of customer thinking and measurement for ideas generated, and that appropriate methodology to define ideas ensuring customers are engaged where appropriate to deliver good customer outcomes in line with Consumer Duty Principles.

• The role currently has responsibility for 3 direct reports, which will be increasing to 5 next year.
• The products managed within this role are expected to generate £60mill of premium/revenue for 2024.